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BJ Fogg: B=MAT | elizaIO | Flickr
Mapping CSC triggers, motivators and abilities into Fogg's B=MAT model. | Download Scientific Diagram
BJ Fogg's Behavior Model
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Fogg's Behaviour Model [29]. | Download Scientific Diagram
Making the Fogg Behavior Model actionable
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The Fogg Behaviour Model [10], [11] | Download Scientific Diagram